As some states begin to ease up on shelter-in-place orders, the general population is cautiously reacquainting themselves with life outside the home. The NRA recently released guidelines for any restaurant dining rooms being reopened that you can find HERE. Be sure to also review any additional guidelines required by your state.
One thing is for sure in this time of uncertainty: technology will continue to be the number one tool for driving restaurant sales in COVID recovery. Below we’ve highlighted different ways that we think our Popmenu clients are positioned to separate themselves from the competition and accelerate their recovery.
Continue to Promote Online Ordering
Even as some dine-in activity resumes, online ordering will be the main source of restaurant revenue as social distancing practices are sure to continue into the coming months. Pop Ordering, with online payments now available, allows you to capture revenue and limit guest contact to just handing off the order to the guest. If you are currently using Pop Ordering but have yet to enable payment processing, check out HERE for more information. Want to get started with Pop Ordering or get more information? Click HERE.
Disposable Menus? How about Touchless Menus?
One of the key benefits of Popmenu is a mobile-friendly website. Eliminate additional print costs and simplify your operations by having guests view your menu on their own smartphone as an added protection to them and your team members. Our team is rolling out custom QR code flyers to hang in your restaurant so that guests can scan and load the menu on their own mobile device. You can request a QR code flyer here.
Messaging: Your Guests Want to Hear From You
Popmenu’s messaging features allow you to be more nimble in a time of uncertainty and daily updates. Restaurant owners are coming up with new and creative ways to adapt their business and should not let “getting the word out” be the reason they don’t try something new. Easily keep your guests up to speed on the online ordering, dine-in, delivery, and curbside pickup offerings you are providing. You can do this by creating a Mass Message to send to all of your followers and customers ASAP. Additionally, create an Announcement to go on your website so that visitors know what's new.
Need help crafting a message? Check out these templates.
Social Media - The Community Gathering Place
Social media activity during COVID has drastically increased and it has been seen as the community gathering place during quarantine to recognize individuals and businesses. Restaurants should continue to use social media channels as a way to increase awareness of their offerings and updates while growing their follower counts. With access to your social media channels within the Popmenu platform, you can publish posts instantly or schedule them for a later date.
Google My Business Integration
Google has made significant updates to its platform throughout the COVID crisis in an attempt to better support local businesses and inform guests on current offerings and accurate hours. Be sure to update your hours within Popmenu as they change and select all of the applicable attributes in your settings to capitalize on Google’s continued improvements. If you have not taken advantage of your Google My Business integration, you can see a step-by-step walkthrough HERE.