WE'RE HERE TO HELP
At Popmenu, our primary concern is the health of your business. With rising concerns and closures directly impacting the hospitality industry, we're here with a quick guide on ways you can re-strategize your digital presence using Popmenu.
Before we get started, take a deep breath. Find a minute to take comfort in knowing that with Popmenu you’re in the best and most cost-effective position for SEO, website performance, and guest engagement. We will make sure you will stand out ahead of your competitors in getting the right messages across to your customers.
PROMOTE ONLINE ORDERING
Put your Online Ordering experience front and center to accommodate for CDC recommendations, any kitchen closures and guests who prefer to eat at home. Check out the video below for tips and tricks to make online ordering more prominent on your site:
POPMENU ONLINE ORDERING IS HERE!!
Popmenu has a brand new online ordering solution! Please check out this article from our support center to learn more!
NEED HELP CRAFTING AN EFFECTIVE MESSAGE?
Click here to view template messages you can use to spread awareness of any temporary closures or service enhancements you'll be making.
ANNOUNCEMENTS / SMART MESSAGES & MASS MESSAGES
Get the word out to your guests about the online ordering, delivery, and curbside pickup measures you're taking to let them know you're still open for business. You can do this by creating a Mass Message to send to all of your followers and customers ASAP. Additionally, create an Announcement to go on your website so that visitors know what's available to them if they want to enjoy your food at home.
We developed our Messaging tools help to maximize value and minimize communication costs for you in times of uncertainty. For video tutorials and walkthroughs. Click here for video tutorials on how to create an announcement.
As an added touchpoint, head to your Social Posts (Facebook & Twitter and Google My Business integrations) and publish your business' response to COVID-19, menu and online ordering updates, and possible delivery service enhancements so that potential guests are knowledgable of your business' offerings as well.
CONNECT & POST TO SOCIAL MEDIA:
Learn how to connect your social media accounts and post in Popmenu:
GOOGLE MY BUSINESS
Hours may fluctuate drastically during this time of uncertainty. It is important to keep your hours up to date on your website and on Google My Business.
Popmenu's GMB integration creates a link between your website and your Google My Business account. Anytime you update your hours on your website, it will automatically update your hours on Google, which is important because Google is the #1 driver of traffic to your website.
HOW TO CONNECT YOUR GOOGLE MY BUSINESS ACCOUNT:
Click here for step-by-step directions and a video tutorial on integrating your Google My Business account with Popmenu.
Update: Please note, that due to COVID-19, Google My Business updates may be slower to process your requests. Learn more here.
HOW TO UPDATE YOUR HOURS:
GENERATE GIFT CARD BUSINESS
Encourage your guests to lock in gift card purchases now by offering special bonus offers on gift card sales for a limited time. Let them know how important your business is to them in a time of crisis and that you can't wait to serve them again with a little added bonus from you. We recommend easy $20-$50 bonuses on gift card purchases of at least $50 to guarantee traffic down the road and revenue when you need it most
ECWID is offering a free digital gift card solution in 2020 to help small businesses - Learn more here!
Create a Menu just for takeout orders that package meals by party size and bundles multiple meals into one price. Click here to learn how to create a special menu on your website.
For COVID-19 prevention tips and recommendations, please visit the CDC’s guide here.